Chelsea Christer | Director

Originally from a horse ranch in Colorado, Chelsea Christer moved to San Francisco for film school in 2007. After graduating with a BFA in Directing from the Academy of Art, she worked as a producer/director and editor for a variety of corporate and commercial production agencies in the Bay Area. Chelsea is the director of the multi-award winning music documentary, Bleeding Audio. The film is currently making the festival circuit, and has won 7 awards (4 audience awards, and 3 juried awards) and screened at 17 film festivals and counting including Slamdance, Dances With Films, SF DocFest, and Cinequest. Chelsea’s short films We’re Just Like You (2011) and Sierra (2013), screened at multiple festivals in the US and internationally.

Chelsea has traveled the world, producing and directing brand documentaries and commercials for companies like Google, Adobe, HP, and Dolby, which have taken her all across the US and abroad to places like Tokyo, London, Amsterdam, Paris, Sydney, and rural India. Her most recent work includes a broadcast TV commercial for Poshmark and Marie Kondo that aired in Spring and Summer of 2021. As both a narrative director and documentary filmmaker, Chelsea’s work focuses on deeply human stories; character studies that show growth, reflections on identity, and the sacrifice that comes with following a dream. Her longtime collaboration with musicians is the inspiration for many of the stories she tells. Chelsea is a long-time friend of The Matches and has been working tirelessly to tell their inspiring story since their reunion in 2014.

Erin Persley | Producer

Erin Persley is an award winning documentary filmmaker and producer. Her films include Empowering the Yard and Living Inside Out, which have screened in over 17 film festivals to sold out crowds covering 11 countries. Empowering the Yard was selected to participate in the illustrious 2009 American Documentary Showcase, sponsored by the U.S. Department of State and the Bureau of Education and Cultural Affairs, where it screened at U.S. Embassies in Kenya and Uganda. As a Producer and Documentary Instructor with Actuality Media, she has worked on documentaries in Granada, Nicaragua, Kathmandu, Nepal and Marrakech, Morocco, focused on nonprofits creating innovative and sustainable solutions for their community. When she is not behind the camera, Erin is either teaching at a Bay Area university or producing video content for educational, non-profit, tech and corporate clients including Creativelive, Babbel, Salesforce Foundation, San Francisco Planning Department, and BAVC.